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Kryspi Kreme Blog #3
Wednesday, 10 December 2008
Blog #3 Caso Kryspi Kreme
Mood:  cool

Monitorear las estrategias y el desempeño de nuestro competidor es un elemento clave de la auditoría externa.  Este ejercicio está diseñado para que usted practique cómo realizar una evaluación de la posición competitiva de una empresa en una industria en particular utilizando el método "Competitive Profile Matrix".

Requerido:

  1. Revise la sección del capítulo 3 que habla sobre el análisis competitivo.
  2. Prepare un "Competitive Profile Matrix" para Kryspi Kreme y Dunkin' Donuts.
  3. Comente sobre el CPM realizado por sus compañeros. 

Posted by profesoto at 3:12 PM EST
Post Comment | View Comments (6) | Permalink

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Tuesday, 16 December 2008 - 8:43 PM EST

Name: "Valentin y Gloryann"
Home Page: http://www.facebook.com/home.php#/profile.php?id=503708

<a href="http://s8.photobucket.com/albums/a4/wakitiwa/?action=view&current=kkdd-1.jpg" target="_blank"><img src="http://i8.photobucket.com/albums/a4/wakitiwa/kkdd-1.jpg" border="0" alt="Photobucket"></a>

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Tuesday, 16 December 2008 - 8:44 PM EST

Name: "valentin"

[IMG]http://i8.photobucket.com/albums/a4/wakitiwa/kkdd-1.jpg[/IMG]

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Tuesday, 16 December 2008 - 8:45 PM EST

Name: "Valentin"

ya veo que el blog no acepta codigos de fotos

 

 http://i8.photobucket.com/albums/a4/wakitiwa/kkdd-1.jpg

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Wednesday, 17 December 2008 - 1:16 PM EST

Name: "Mariam, Day, Bernice"

Critical Success Factors

Weight

Krispy Kreme Doughnuts, Inc.

Dunkin’ Donuts, Inc.

Rating

Score

Rating

Score

Product Quality

0.15

4

0.60

4

0.60

Customer Loyalty

0.05

4

0.20

3

0.15

Customer Service

0.15

3

0.45

3

0.45

Global Expansion

0.10

1

0.10

4

0.40

Distribution

0.05

3

0.15

4

0.20

Product Capacity

0.05

4

0.20

4

0.20

Health Awareness

0.10

1

0.10

2

0.20

Social Responsibility

0.05

3

0.15

2

0.10

E-Commerce

0.05

1

0.05

4

0.20

Advertising

0.05

2

0.10

4

0.20

Product Options

0.10

1

0.10

3

0.30

Management Experience

0.05

1

0.05

3

0.15

Recognition

0.05

3

0.15

4

0.20

TOTALS

1.00

 

2.40

 

3.35

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Wednesday, 17 December 2008 - 1:20 PM EST

Name: "Mariam, Day, Bernice"

El "Competitive Profile Matrix" no salió como lo trabajamos (en forma de tabla).

Reply to this Comment

Wednesday, 17 December 2008 - 5:52 PM EST

Name: "Matilde,Veronica,Francisco"
Home Page: http://CPM

Competitive Profile Matrix - (CPM) Krispy KremeDunkin' DonutsFactorsWeightRatingWeigthed ScoreWeightRatingWeigthed ScoreGoodwiil0.9032.71.0044Advertasing0.5031.51.0044Global Expansion1.00440.8032.4Tasty Flavor1.00440.7021.4Price Competitive0.8032.41.0044Product Varietity0.9032.71.0044Finacial Position0.7021.40.9032.7Market per Share1.00441.0044Total Wieghted Score  22.7  26.5

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